Megami Matcha

Scaling one of Europe's fastest-growing matcha brands

Shopify Webshop

CRO

Subscriptions

B2B

AI Automations

Megami Matcha

Scaling one of Europe's fastest-growing matcha brands

Shopify Webshop

CRO

Subscriptions

B2B

AI Automations

Introduction

Megami Matcha is a premium ceremonial-grade matcha brand sourced directly from Kagoshima, Japan. As the brand experienced rapid growth, the challenge shifted from launching a store to building the infrastructure required to scale. Montagne developed the Shopify theme that powers the storefront and continues to support the brand through an ongoing CRO partnership focused on subscriptions, retention, wholesale and international expansion.

Year

2025 - Ongoing

Industry

Food & Beverages

Timeline

Theme build delivered in 2025, partnership ongoing

Introduction

Megami Matcha is a premium ceremonial-grade matcha brand sourced directly from Kagoshima, Japan. As the brand experienced rapid growth, the challenge shifted from launching a store to building the infrastructure required to scale. Montagne developed the Shopify theme that powers the storefront and continues to support the brand through an ongoing CRO partnership focused on subscriptions, retention, wholesale and international expansion.

Year

2025 - Ongoing

Industry

Food & Beverages

Timeline

Theme build delivered in 2025, partnership ongoing

Challenges

Challenges

Supporting rapid growth, a complete rebrand, wholesale operations and international expansion without disrupting momentum.

Megami's product and brand were already resonating with customers, but the commerce infrastructure needed to keep pace with the company's ambitions. As the brand transitioned from Yoisho to Megami Matcha, introduced new product lines and expanded into new markets, the challenge was creating a platform capable of supporting growth across both DTC and wholesale channels while maintaining a premium customer experience.

Solutions

Solutions

Creating a scalable commerce ecosystem that connects subscriptions, wholesale, retention and international growth within a single platform.

We designed and developed a custom Shopify experience tailored to the brand's premium positioning and future roadmap. Alongside the storefront, we implemented a more flexible subscription infrastructure, supported wholesale operations through a dedicated B2B experience, and introduced an ongoing optimisation programme focused on conversion, retention and long-term customer value. Every component was designed to support growth without adding unnecessary complexity.

Results

Results

Establishing the foundation behind one of Europe's fastest-growing premium matcha brands while maintaining the flexibility to scale further.

The result is a platform built to support growth across products, customer segments and international markets. Today, Megami operates on a scalable foundation that enables continuous optimisation, stronger customer retention and seamless expansion, allowing the team to focus on growth rather than infrastructure limitations.

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Reaching
new heights

Want to talk to us directly?

Davey Zaal

Co-founder

Take your company to the top

Tip

Get a proposal

By submitting, you agree to our Terms and Privacy Policy.

Reaching
new heights

Want to talk to us directly?

Davey Zaal

Co-founder

Take your company to the top

Tip

Get a proposal

By submitting, you agree to our Terms and Privacy Policy.

Reaching
new heights

Want to talk to us directly?

Davey Zaal

Co-founder

Take your company to the top

Tip