Uncovering the hidden friction points responsible for a year-long decline in conversion performance despite stable traffic levels.
With traffic remaining stable, the issue wasn't attracting visitors but converting them. Technical errors, checkout friction, tracking inaccuracies and underperforming user journeys were quietly impacting revenue. The challenge was to replace assumptions with data and build a clear roadmap for recovery.
Transforming a collection of isolated issues into a structured optimisation programme built around diagnostics, experimentation and measurable growth.
We started with a deep audit across analytics, behavioural data and front-end performance to identify the highest-impact opportunities. Technical bottlenecks were resolved, tracking was improved and key customer journeys were optimised. With the foundations in place, we introduced an ongoing testing framework designed to drive measurable growth over time.
Turning hidden revenue leaks into measurable growth opportunities while creating a foundation for continuous optimisation.
By addressing multiple issues across the funnel, SOLIT gained a clearer understanding of what was limiting performance and where growth could be unlocked. The result is a more reliable foundation for experimentation, improved customer journeys and a structured optimisation programme focused on long term revenue growth.
Annual revenue potential
Checkout completion increase
Cart abandonment reduction
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(2024-26©)
